Bangkok, 23 July 2016 – Speaking in front of the audiences from various startup business individuals, Thanawat Malabuppha, the CEO and Co-Founder of Priceza pointed out that the most important thing about startup is to become the leading in your home country. This is the first hard step that every startup individual must accomplish. By winning your home country, you have the advantage to expand in other countries.

Priceza CEO Thanawat Malabuppa-TechSauce Summit

The Techsauce Summit 2016, referred to as ‘Asia’s Hottest Tech Conference in Thailand, is one of the biggest tech conference with participants from around 3,000 of Asia’s technology industry titans, leading venture capitalist and influential press. With this lineup, it is a good opportunity to be a part of it. As Thanawat mentioned in his keynote, “You need to leverage your international expansion”, which allow you to learn about many different kinds of market and how you can apply different kinds of marketing strategy to each one of them. Thanawat further explains that there is always an opportunity to merge those together to strengthen your brand. The way to do this is by understanding the regional deal, tech scalability, investor network and partnership, also the cross-border E-Commerce. All of this will lead you to market validation.

Thanawat mentioned the importance of market validation because every market in each country that Priceza operates in is different. It is important to choose the right country to expand your startup business by doing desk and primary research all together, as well as setting up individual strategies for different countries.

Consequently, it’s wise to also consider your brand name. Whether or not it will create a blunder in the future for your business? You need to make sure that you choose the right name for your startup business from the get-go. Apart from that, you also need to have a good company structure and partnership. Understanding the local law is one of the most important thing that every startup business need to consider before entering other country
because some countries keep changing their law and it’s vital to keep up-to-date. It is also important to hire local people who will most certainly have to deal with the local market individuals.

Localization is another thing that Thanawat mentioned in his keynote. When starting a startup business in different countries, you need to understand what the people in each country want or need. Each country has different trends, online habits, market preference etc. It is up the business owners to understand this, and to do so, local research is needed.

As a closing note, Thanawat invites the audience to immerse themselves in the market. It means that you cannot work alone behind your desk. You need to be active and get involved in your business. Attending local tech and startup events is very important for networking, and of course to gain more understanding about the business.