Understand Millennial Shoppers
Millennials is the term used for addressing the segment of population born between 1981 and 1997 (source: pewresearch.org).
According to the latest data from Priceza, the major portion of online shoppers in Southeast Asia region belongs to this segment; and thus, it is crucial for marketers to understand and cater to their preferences for succeeding.
Latest posts by Reni Minarti (see all)
- Infographic: Understand Millennial Shoppers to Attain the Growth Potential of E-Commerce in Southeast Asia - May 16, 2017
- Top 5 Trends of Indonesian E-commerce Industry in 2017 - March 27, 2017
- How Millennials Are Shopping - January 10, 2017