Infographic: Understand Millennial Shoppers to Attain the Growth Potential of E-Commerce in Southeast Asia

Understand Millennial Shoppers

Millennials is the term used for addressing the segment of population born between 1981 and 1997 (source: pewresearch.org).

According to the latest data from Priceza, the major portion of online shoppers in Southeast Asia region belongs to this segment; and thus, it is crucial for marketers to understand and cater to their preferences for succeeding.

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By | 2017-05-16T14:15:13+00:00 May 16th, 2017|eCommerce Update|