Infographic: Understand Millennial Shoppers to Attain the Growth Potential of E-Commerce in Southeast Asia

Understand Millennial Shoppers

Millennials is the term used for addressing the segment of population born between 1981 and 1997 (source:

According to the latest data from Priceza, the major portion of online shoppers in Southeast Asia region belongs to this segment; and thus, it is crucial for marketers to understand and cater to their preferences for succeeding.

Reni Minarti

Reni Minarti

Dep. Country Manager of Priceza Indonesia(
Reni Minarti



By | 2017-06-29T11:06:16+00:00 May 16th, 2017|Infographic|