Priceza CEO Speaks at eTail Asia 2017: Shares His Expertise and Experience to Propel Growth in eCommerce Industry
Singapore, 21 March 2017: Thanawat Malabuppha, CEO and Co-Founder, Priceza, the leading shopping search engine of Southeast Asia spoke at eTail Asia 2017 recently. The event was held on 7-9th March in Mairna Bay Sands, Singapore this year. Being the premier event for digital retail in the region, eTail Asia was attended by several senior eCommerce and Multi-channel Directors working in online retail industry. Mr. Thanawat has attended this prestigious event for the fourth year in a row.
eTail Asia is one of the leading events in eCommerce calendar in the region today. Bringing eCommerce leaders, brands and industry experts together, eTail Asia facilitates 360-degree networking and sharing of ideas to propel growth in digital retail industry.
This year the main conference day 1 was hosted on 8 March and was moderated by Mr. Siva Ganeshanandan, Director, Adobe Marketing Cloud, Asia Pacific. While the event was attended by eCommerce stakeholders across Asia, the star panelists were Aspa Lekka, Managing Director, Foodpanda; Kevin Hagino, Senior Marketing Manager, LEGO; Thanawat Malabuppha, CEO and Co-Founder, Priceza; Aimone Ripa di Meana, Chief Marketplace Officer, Lazada.
During the conference day 1, the panelists shared their expertise and opinion through presentations on Behind the mask – What keeps the experts awake at night?
The next day’s event was a round table discussion presided over by Mr. Thanawat of Priceza. The day saw attendees share their ideas about ‘How to reduce a shopping cart abandonment’. While the market leaders primarily discussed and debated to find the best possible way to reduce cart abandonment which is one of the major challenges faced by eCommerce businesses, increasing customer satisfaction and capturing lost revenue were two other topics they gave attention to.
As per most experts, using simple registration forms instead of a lengthy sign up forms can be the key for improving user experience and reducing cart abandonment rate. Another crucial point that came up through the discuss is the need to send reminder emails to customers regarding their abandoned carts. These two methods when used properly can reduce the cart abandonment rate dramatically for all online businesses.
The eCommerce leaders also discussed about relevance of various devices such as desktops, tablets, mobiles and apps in today’s market scenario. The cart abandonment data of 2016 across various devices was compared to find way to reduce the rate too.
In words of Mr. Thanawat Malabuppha, CEO and Co-Founder, Priceza,