Things You Must Know about Thailand eCommerce User Activities!
Internet user activities in January, 2017
59% of users search online for a product or service to buy
57% of users visited an online retail store
51% of users purchased a product online
47% of users made an online purchase via a mobile device
29% of users made an online purchase via a laptop or desktop computer
There’s a time and place for mobile!
Percentage of product search by devices from Priceza Thailand data (January, 2017)
65.8% of users search online for a product via mobile
26.1% of users search online for a product via desktop
8.1% of users search online for a product via tablet
Top 10 Most Popular Searched Items On Priceza
Here are the most popular product searched in Priceza Thailand from Jan 1-31, 2017.
- Samsung A9
- iPhone 7 Plus
- Oppo F1 Plus
- iPhone 5
- Samsung Galaxy J7 Prime
- รองเท้าฟุตบอล Umbro (Umbro football shoes)
- โทรศัพท์ samsung (Samsung Phones)
- ตู้แช่ไวน์ panasonic sbc p729k (Panasonic SBC P729K Wine Cooler)
- โซนี่ a5100 (Sony A5100)
Average eCommerce revenue per user in Thailand
11.58 Million is the number of people purchasing via eCommerce, while eCommerce penetration is 17%, and the total value of Thai eCommerce market in 2016 is US$ 2.5 billion, as well as the average revenue per user amounts to US$ 212.