Things You Must Know about Thailand eCommerce User Activities!

Internet user activities in January, 2017

59% of users search online for a product or service to buy

57% of users visited an online retail store

51% of users purchased a product online

47% of users made an online purchase via a mobile device

29% of users made an online purchase via a laptop or desktop computer

There’s a time and place for mobile!

Percentage of product search by devices from Priceza Thailand data (January, 2017)

65.8% of users search online for a product via mobile

26.1% of users search online for a product via desktop

8.1% of users search online for a product via tablet

Top 10 Most Popular Searched Items On Priceza

Here are the most popular product searched in Priceza Thailand from Jan 1-31, 2017.

  1. Samsung A9
  2. iPhone 7 Plus
  3. Oppo F1 Plus
  4. Fossil
  5. iPhone 5
  6. Samsung Galaxy J7 Prime
  7. รองเท้าฟุตบอล Umbro (Umbro football shoes)
  8. โทรศัพท์ samsung (Samsung Phones)
  9. ตู้แช่ไวน์ panasonic sbc p729k (Panasonic SBC P729K Wine Cooler)
  10. โซนี่ a5100 (Sony A5100)

Average eCommerce revenue per user in Thailand

11.58 Million is the number of people purchasing via eCommerce, while eCommerce penetration is 17%, and the total value of Thai eCommerce market in 2016 is US$ 2.5 billion, as well as the average revenue per user amounts to US$ 212.